In this post i will be using information from other postings about enterprsie week.
Alan Rich believes that "a well run business will always come through a recession" the business will survive because the employees will really know and understand their business. He explained that at times like this businesses should focus on brands that willbe most likely to survive and concentrate the budget on these brands, to be sure of success. He thinks all you need is enthusiasm and not just for the job but for each other.Ivor Peters explained "there is no solution because there is no problem". He went on to say that clients will always be lookking for 3 key things:
Measurement-(very important in current climate)
Accountability-(transparent with brands/clients)
Innovation- (the stand out factor)
He believes there is a huge opportunity with recession.
This infomation was retrieved from Lois Simpsons blog
" http://parttimemrs.blogspot.com/ "
Below is a link to a Richard Branson interview explaining what he believes can be done during the current financial climate to create awareness of a company.
http://www.youtube.com/watch?v=dk2AO67dn3w
Tom Vick from worldwide advertising agency JWT hosted a session where the message that came across was that currently online and digital marketing are killing TV advertising, however, this will gradually change.
Another piece of advice given was that "word of mouth is the new marketing sensation".
- There will be a return to the full service agency. This will save on outsourcing and expenditure as every process to do with a campagin would be able to be completed by the one company.
- The disciplines of account and channel planning will merge.
- There will be an increase in global outsourcing and the "always on" agency. The idea of this is to pass work over to different time zones so that it is continually worked on 24 hours a day.
- There will no longer be a purely digital agency or advertising agency.
- There will be an emergence of mobile becoing a significant marketing channel. This can already be seen as mobile phones are adapting and are equippped with numerous applications, the Apple iPhone and the Blackberry can be examples of this.
- Finally, there will be a greater focus on cost efficiency.
Whilst reading through some of the postings on enterprise week i was astonished at this piece of information which i found reading through Natasha Stokes' blog http://natteringnatasha.blogspot.com/
"In terms of advertising, it is still very much alive and the typical 30 second advert is still very successful; but it is all about whether it is actually being seen. In the 1970's, only 3 adverts were needed to be broadcasted to get the message out. Today however, 117 adverts are needed to have the same impact. Advertising therefore is starting to get very costly as with more and more people swapping to digital television (87% of people with TVs now have digital), it is easy to simply cut out the ads. This issue is backed up by the fact that recently it was announced that Google is bigger than ITV in advertising revenues."
http://www.youtube.com/watch?v=uKGGjpbYTb8http://www.youtube.com/watch?v=1uhdUV_GQ0s
http://www.youtube.com/watch?v=doZH8_ueR3I
1 comment:
Nice job, Michael. Great to see the referencing to the other blogs. You clearly understand what you missed from the links you've posted (first one doesn't work as 2 http in the address)
Like the 3 links at the end - great finds
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