•Age cohorts are groups of people of similar age who share similar experiences
•Marketers tend to refer to “generations” as potential targets
Here are just a few examples of generations that would of been hit by marketing in a big way whether it is directional or un-directional marketing these generations would of seen the same product being advertised but in different mediums. Click the links below to view the videos
This really is where all the previous Blogs that have been done really tie into together from self-concept to nostalgia all the areas are covered by generational marketing....for example look at these posters advertising Coca Cola,notice the difference in styles and what they are trying to sell to the market at the time the first poster is from the 50's the second from the 70's and the third from the 90's.
We were put into groups to create a power point presentation but unfortunately our group presentation did not work,we decide to edge away slightly from the brief showing how marketing effects three different countries "silver surfer generation", we decided to find out about Abu Dhabi, Poland and the UK, interestingly with the U.A.E being a relatively new country,with all their grandeur and technological advances in buildings their level and perception to advertising mediums was very poor, where as in Poland being a European country i would of thought that there would of been a vast amount of advertising being noticed by the older generations but as Maria explained to the group "Poland has been put under a blanket and hidden away from the westernisation" with the wars that Poland have been involved with they have some what been put on high alert to any kind of media that could break traditional values.But in the UK there is a substantial amount of advertising done aimed at the older generations, and it seems more and more so now that ever,The number is projected to increase to 5.5 million by 2016 and to 8.2 million by 2031, a rise of 76 per cent over twenty-five years. that is staggering.........everyone needs to start making babies NOW!!!!!!!!!!!
Kerry made a point in the lecture that her Grandad buys Old Spice the aftershave,because that what he knows and trusts which brings us nicely back to a previous blog yet again,if you trust a product and know what it does then why change it.......? For generations people have been trying to work out the formula to what each generation wants and i think i have the resolution to their problem........why not just employ some from each generation to tell them what they want,surely that will give advertisers and marketeers a better idea of what consumers want?
It would also appear that slowly but surely things make a come back....so i wonder what the next trend will be for people.........post a comment and let me know what you think will make a come back when we are silver surfers.... i have put up a video to show you things that were sold on when i was a youngster....the worst thing is some of were not even born when i saw these on the television............
http://www.youtube.com/watch?v=lB8g_RkuEY8
http://www.youtube.com/watch?v=93HorvwRdXY
www.youtube.com/watch?v=F9RH3upe0gs
The last video at the bottom is the last century in 5 minutes............enjoy.........
1900 - 2009
1 comment:
This is great - you really get this stuff. I love the way you can see links to the previous discreet subjects. Excellent idea to show the ads from the different decades too
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