Can People Get It Right...?

Values -
"If we believe our values drive our behaviour, then we should be concentrating on the important, underlying motives that drive consumers to make product or service choices rather than simply product attributes." (Ries and Trout 1982)

Fulfillment - Meaning - Optimism - Truth Dedication - Responsibility - Will - Vision Humor - Knowledge - Wisdom - Education Strength - Courage - Creativity - Ingenuity Development - Progressivism - Integration Justice - Kindness - Magnanimity - Altruism Lightheartedness - Acceptance of the Absurd Passion - Willingness to Risk - Self-Awareness, these are just a few words that enter peoples value system, do we as consumers take into consideration any of these words when we make a purchase of a product or service?

Involvement-
Refers to how much time, thought, energy and other resources people devote to the purchase process.

As a member of Generation Y my values have changed over the years which probably helps me to make a decision when it comes to the purchasing process,over time ideas and values are bound to of changed in every person,certain things may change peoples out look to purchases such as their money situation and family circumstances.






"Innovator/Experiencer Your primary VALS type is Innovator, and your secondary type is Experiencer."

The comment above is my result from taking the VALS test (Values, Attitudes, Lifestyle test) the results i believe were honest to my character take the test yourself you may be pleasantly surprised or may be horrified.






Another motivation involved in the purchasing decision is that consumers have certain terminal values (such as self-fulfillment) which are achieved through a series of decisions made from weighing up the alternatives. Laddering techniques means that there can be a link found between product functionality and desired end states (often a value).

Yet again this leads us back to the "Consumer Decision Process" and ponders the question do we make the purchase for ourselves in the end or do we actually do it for the receiver.......?

Which ties in nicely to another of my previous blogs,(what a coincidence).But do people regret purchases that they have made? and do they want to openly admit they have made a bad decision to their peers....? lets see what John Cleese and President Obama have to say on these matters one is on values and the other is on decision...also i have put a video in there for a bit of fun....


Compaq


The Future


Decision