What We See Or What We Smell...

The idea of being attracted to something because of the way it looks is often how we make a purchase.


Branding has become a massive part of everyday integral life from the shoes we wear to the coffee blend we drink each morning!! Today i would like to talk about how we use our senses to recognise what we percieve as "cheap or expensive".


Tests were set up the lecture to see how people would react to what they saw,smelt,tasted and touched. My amazing group consisted of Sean, Sam and myself (Sheer Class!) we produced a test on aftershaves which actually had an outcome that we did not see, with the experiment we took three bottles of after shave covered them up with paper and labelled them A,B and C we then asked women only to come and smell them feel the bottles and smell the fragrance to see what they thought of them the questions asked were:

1: Which smelt the nicest?
2: Can you put them in price order by smell?


The results were some what surprising to us,people opted for the cheapest one to be the nicest smelling and the most expensive one o be the worst! Shock horror (Where has all the class gone in society?). The mid ranged priced fragrance was chosen by the group as being the most expensive. Ruth who has impeccable tastes even opted to purchase the Paul Smith scent which was the preferred fragrance for a Christmas present for me!


Marketeers have got it right as far as consumer perception goes they have realised that shocking adverts have got the attention to either create a buzz around them or to create contraversy which in a round about way the term "any publicity is good publicity"


http://uk.youtube.com/watch?v=LM9rA4LbOMc


The time old test of Pepsi over Coke,what do you prefer? The link above is from a banned advert from the south americas but it just goes to show that people are willing to get their brands out by any means necassary and that competition is vital to keep companies in business.

Take the poll and tell me if its Coca Cola or Pepsi or that "Gets your taste buds going"