What Do You Feel,See Or Want It To Be?!

When you look at adverts what do you see? What do you feel? Or even what do you want it to be?

This week we can take a certain aspect of the last post and say yet again that everyone is different and how people perceive things that are in their specific environment. 

If i were to say to watch an advert on your television and write down how it makes you feel and what its for,the next time you see the same advert do the same thing but close your eyes and listen to the music. Different answer? Good,if not do it again! If you did get a different answer it shows that our senses can tell our brains to react differently in certain situations.

I have also come to the terrible conclusion that women have a better mind set when it comes to concentrating I suppose its true with what was said in Jurassic Park " God creates man,God creates dinosaurs,God kills dinosaurs,Man creates dinosaurs,dinosaurs eat man and Women inherit the earth"

By this I mean that marketers and advertisers have catered and have seen that women will pay strict instruction to adverts they have noted that women spend larger volumes of cash on products from clothing to paint! Yes! Paint but that comes into my Blog later on.

Adverts are now put on the television at certain times of the day to get the right consumer whether it be a house wife sat at home watching Jeremy Kyle at 10:30 on a Wednesday morning or a business lady from the city watching Coronation Street on a Tuesday, the adverts are tailored to attract the eyes of ladies,the idea of the fact lets pack the background with detail and luxurious colors just seem to send out all the right signals and the marketing is bang on.

Where as the male adverts of this world if i may call them that are what it says on the can (please excuse the pun) but Ronsill the wood staining agent,have it just right it's a very "blokey" add and gets straight to the point, as do car adverts there is no messing about its just what you see is what you get.

( Wilkie, 1994 ) defines perception as "being the process of sensing, selecting and interpreting consumer stimuli in the external world"

This is a great quote as it compacts all the things advertisers are looking for into one sentence,they way in which we perceive people around us in everyday life is not always taken into consideration but we do and that is just a fact,everyone takes first impressions into consideration people say they do not do it but they do,everyone is slightly shallow from the shoes somebody is wearing to the way they do their hair,people are always trying to make that massive first impression of being a somebody!

Now to my point of paint,Paint is something that no man really cares about does he?Lets face it attention to detail is not something that is really in the mind of males when it comes to painting a house...i am sure that "blue" is blue not "aqua marine" please answer the poll question to see if the masses agree or disagree with me on this point.