The title of this may not be what you expect to see from a marketing student but it has now reached a pinnacle that my "favourite" celebrity Kerry Katona might of just single handedly ruined my favourite frozen store EVER!!!!!
Can it be that these so called celebrities can have such a massive influence over the public and their choices? for example look at Morrisons, they use people like Richard Hammond and Alan Hanson only to name a few of their celebrities, celebrities that the public can feel confident about you can see they have some form of morals (Hanson: Ex Liverpool Fc and Scottish International) shows that he is a good clean cut celebrity even though he might be ZZ LIST!! Can you imagine what kind of image this new Mammoth in grocery shopping would get if one of their celebrities were to do a line of Coke whilst on Holiday?!?!?!?!?!? Exactly it would go to "POT" pardon the pun.
I believe that these companies which used disgraced celebrities such as Kate Moss and Kerry Katona deserve all they get whether that be closing down or the fact they lose money!! They are quick to say they are happy to use these celebs but the second they put a foot wrong they are even quicker to say we dont want anything to do with them or even go so far as to say "we were not aware of their problem" Iceland decided to even get Kerry someone that could lend here a twenty pound note by deciding to bring Jason Donovan on board as well i mean with a biography titled "BETWEEN THE LINES: MY STORY" did the executives at Iceland not see the "Cracks" before they actually appeared? (( I must stop using those little punch lines)) ..... i am sure that was not icing sugar in their latest Christmas add together.....
The thing that grinds my gears more than anything is that people still seem to want to know about her either that or the news must just be very slow!!!!
Monday, 25 May 2009
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