Luxurious Upper Class.................?!?!?!?

http://quizfarm.com/quizzes/Style/gonewiththegale/what-social-status-are-you/

Before we get into this weeks lecture please have a look at the above link and take the test you could be surprised...... God knows i was.......

So this week is about social class and what it actually means, Sociologists define social class as the grouping of people by occupations. Doctors and lawyers and university teachers are given more status than unskilled labourers. The different positions represent different levels of power, influence and money.

The British society is often considered to be divided into three main groups of classes:

• The upper Class



• The Middle Class



• The Lower/Working Class

(this is taken from Wikidpedia) Social class refers to the hierarchical distinctions (or stratification) between individuals or groups in societies or cultures. Usually individuals are grouped into classes based on their economic positions and similar political and economic interests within the stratification system.

Is there still a need of this so called class system? Or is it just a want?

Social class is a division of society made up of persons possessing certain common social characteristics which are taken to qualify them for intimate, equal status relations with one another, and which restrict their interaction with members of other social classes
(Krech, Crutchfield & Ballachey in Dubois 2000)

I have put a few videos for you to watch about class and there are a few videos on how class is used by marketers.....enjoy them and then please continue reading my blog.....

LESSON ( This Link Is Puuka)

UNDERSTANDING

BREAK DOWN

HUMOROUS

IF YOU DONT WATCH ANY OF THE OTHERS WATCH THIS ONE CLICK ON ME!!

George Orwell once wrote "All animals are equal, but some animals are more equal than others" this sentence helps to proclaim the absolute equality of a goverments citizens but give power and privileges to a small elite.Looking at the class system in depth there is always a group from society taht want to aspire to becoming the Luxurious Upper Class, just because a person is in a certain group and is percieved by his or her peers can they not become apart of the elitist lifestyle? can they not shop in the luxury places? can they not take holidays in the south of France? can they not enjoya cheeky tipple of champagne on a Friday afternoon? the answer is yes they can!! Just because people are poked at and percievd by others to be some thing it does not mean they are " just because i am B and i do a C1 job the way i see my self is A" (Ruthy 2009) the refernce to B and C1 is in the list below:

Social Class System in Great Britain:

•A B C1 C2 D E
•A – upper middle class
•B - middle class
•C1 – lower middle class
•C2 – skilled working class
•D – working class
•E –lower class

I have some questions for you.....

1. Where do you class yourself?



2. Do you class others?



3. Does social class appeal to you?



4. Are you happy with your Social Status?



5. Why have you given the answer to Q4?



6. Do aspire to be of a higher social grouping?

The diagram above is a link to a site that shows Kotlers definitions of social class, there has also been a steady growth in all classes from higher through to lower as the diamond diagram shows below:

•Social class is a better indicator of purchases that have a symbolic aspect but low to moderate prices e.g cosmetics, liqueurs.
•Income is a better indicator of purchase behaviour for non-symbolic, high expenditure products e.g. fridge freezers.
•Both social class & income data are needed to predict behaviour with expensive & symbolic products e.g. cars, homes.